In 2007 Darren Frydendall met with Simon Lacey to discuss designing a new company named New English Brewing Company. Since then the company has grown exponentially as well has the Creative Directional scope. Starting with the initial branding Darren has set out to keep the design narrative on point with packaging, ad work, web presence, merchandise and assorted beer related paraphernalia.

New English Brewing Company has been awarded awards from The World Beer Cup, The San Diego Beer Competition, The Great American Beer Festival and The LA County Fair.